LUIS
SILVA
UI/UX Designer & Front-End Developer with 15 years of experience turning ideas into intuitive, responsive, and visually compelling digital products. I blend design and development to create seamless user experiences from concept to launch.
SKILL SET
I specialize in front-end design and development from concept to deployment, translating requirements into wireframes, high-fidelity designs, and clean, maintainable code. By combining UI development and UX design, I deliver interfaces that align seamlessly with the technology stack and business goals.
I don’t rely on personal preference or guesswork, instead, I make decisions driven by data. Leveraging tools like Google Analytics, Hotjar, Microsoft Clarity, Visual Web Optimizer, Amplitude, and others, I uncover real UX and conversion issues that lead to informed, impactful solutions. I’m highly proficient in my core tools, quick to adapt, and committed to building exceptional user experiences end-to-end.
About
Me
Hi, my name is Luis Silva. I am a Senior Product Designer (UX Designer + Front-End Developer) with over 15 years of experience leading the transformation of complex systems into intuitive, scalable, and high-performing platforms. My career began in graphic design and evolved through front-end engineering into product design, equipping me with a rare blend of visual craftsmanship, technical acumen, and user-centered thinking.
I’ve led cross-functional efforts on infrastructure tools, developer platforms, and enterprise dashboards—shaping experiences that minimize cognitive load, optimize workflows, and drive meaningful business outcomes. I believe design leadership is about bridging engineering, business, and user needs to create systems that are not only functional and performant but also elegant, consistent, and easy to use.
My approach is systems-oriented and data-driven. I'm framework-agnostic and fluent in tools like Figma, modern JavaScript frameworks, and analytics platforms including Hotjar, Amplitude, Clarity, and VWO. These tools enable me to identify real user friction points and make informed, strategic design decisions. From setting design direction and architecture to prototyping and implementation oversight, I ensure solutions scale with clarity and purpose.
In leadership roles, I’ve mentored designers, collaborated with engineering and product leadership, and contributed to team growth through documentation, systems, and education. As a YouTube educator and design advocate, I’ve found teaching to be a powerful tool—not just for others, but for deepening my own expertise and fostering a culture of continuous learning.
Work
History
Warner Bros Discovery
Senior UI/UX Engineer & Design Systems Lead
Jun 2020 – Aug 2025
Momentum ECM
Senior Product/UI-UX Engineer & Design Systems Lead
Jun 2019 – May 2020
Scala
Senior Product/UI-UX Engineer
Dec 2016 – May 2019
UNICA
Senior Product/UI-UX Designer
Feb 2014 – Dec 2016
LOTUS Marketing Solutions
Front End Designer/Developer
Jan 2009 – Feb 2014
Warner Bros Discovery
• Senior UI/UX Engineer & Design Systems LeadJun 2020 – Aug 2025
Led high-impact UI/UX initiatives, research, and front-end execution aligned to business goals and conversion rate optimization.
- Shaped design strategy for enterprise platforms, working directly with engineering and product leaders.
- Scaled an internal design system to 500+ designers and engineers, driving consistency across 10 product teams.
- Redesigned infrastructure dashboards (React + TypeScript), cutting load times by ~30% and improving usability.
- Integrated AI/ML visualizations into Daisy (WBD’s in-house AI platform), making large data sets easier to analyze.
- Simplified complex configuration workflows by reducing engineering friction and speeding release cycles.
- Analyzed conversion patterns in Clarity and created A/B Test and multivariant Tests with Visual Web Optimizer
- Acted as a player-coach: mentoring junior designers while contributing hands-on to prototypes and accessibility.
Recent
Projects
Over the last 15 years, I’ve worked on projects ranging from large-scale enterprise deployments to small, agile builds. My experience spans dedicated UX/UI design, front-end development, and full end-to-end ownership — from concept to launch. I’ve enhanced in-progress products and built new ones from the ground up, always focused on delivering intuitive, high-quality user experiences.
Adaptable and fast to learn, I’ve mastered unfamiliar frameworks in days to meet project needs and thrive in diverse environments. Below is a selection of notable projects I’ve contributed to, with screenshots and summaries provided where possible despite confidentiality restrictions.
Daisy
Daisy is an AI-powered assistant web software designed to streamline daily tasks and capture insights for streaming companies.
Bravos (HBOMAX)
Bravos is a web application for HBOMAX that provides users with personalized recommendations and insights based on their viewing habits.
JudoPedia is a mobile app concept designed to make learning Judo more engaging and accessible. From clean navigation to interactive learning tools, the design focuses on usability and creating a visually consistent experience for Judo practitioners (Judokas). This case study highlights my process—research, wireframing, prototyping, and visual design—that brought JudoPedia to life. As well as the technology stack used in its development.
Recent
Tutorials
A professor once told me, “You truly understand something when you can teach it to someone who knows nothing about it.” That philosophy drives my YouTube tutorials, where I break down complex front-end and UI/UX concepts into clear, actionable lessons. Teaching not only helps others grow but also sharpens my own expertise.